We were two University of Colorado undergrads who won third place in an advertising contest. We worked at DDB NY and then became the first creative team at a new agency called droga5.

We now help agencies win pitches, build brands, produce great work and help startups start up.

Take a scroll down this page to learn what we’ve learned along the way.

be nice to project managers

don’t read the youtube comments on your work.

clients have good ideas too

don’t sell an idea. explain it.

if you think it’s any easy brief you’re not trying hard enough.

IF you have a lot of ideas aren’t precious

IF you have a lot of ideas aren’t precious

every agency is dysfunctional in their own special way.

❄️

going in with

one idea

is a

bad idea

  • That’s how you get paid.

  • That’s how you get paid.

  • That’s how you get paid.

  • That’s how you get paid.

don’t

leave it

for the

director

to

figure

out

if the CCO’s idea is a dead end make it an intersection

 

leave time for design

a fish rots from the department head down

Process isn’t about efficiency.

It’s about mental health.