To promote the traditional, old world values found in Kraft’s ATHENOS products, we created a campaign featuring a lovely group of Greek Grandmothers (Yiayias). Turns out, they’re kinda problematic.

In addition to our TV campaign we created YiaTube, a brand site where users could not only watch Athenos commercials, they could create their own Yiayia videos using our Let Yiayia Say It and GIFs of Disapproval tools.

The campaign was recognized with a Gold Effie and on the Cannes Lion Shortlist.