• Agency: droga5

    Director: Rupert Sanders

    Choreographer: Fatima Robinson

    Stills Photographer: Nadav Kander

    Music: The Magnetic Fields

PUMA L.I.F.T.

To promote PUMA’s new hi-tech L.I.F.T. shoe, we worked with Rupert Sanders and Nadav Kander to create a campaign featuring a world made of light. All streets, walls, flashbacks, furniture, flowers and even clothing are made entirely out of light.

Featured & awarded in D&AD annual, Luerzers Archive, Wooster Collective, Cannes Lions shortlist, National Addys.