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Agency: droga5
Director: Rupert Sanders
Choreographer: Fatima Robinson
Stills Photographer: Nadav Kander
Music: The Magnetic Fields
PUMA L.I.F.T.
To promote PUMA’s new hi-tech L.I.F.T. shoe, we worked with Rupert Sanders and Nadav Kander to create a campaign featuring a world made of light. All streets, walls, flashbacks, furniture, flowers and even clothing are made entirely out of light.
Featured & awarded in D&AD annual, Luerzers Archive, Wooster Collective, Cannes Lions shortlist, National Addys.